Biography - Federico Primiceri E-SHOP - The jewel for the new class of luxury



 Federico Primiceri: jewels for the new class of luxury.

The name itself tells a history of passion and love for goldsmith's art, handed down from father to son and now reaching the peak of creativity with the birth of this brand, which allows the young goldsmith designer to stand out for his style and innovation in the world of luxury jewelry.
Federico Primiceri was born in 1978: the son of a well-known goldsmith, he followed in his father's footsteps in Nardò, an important baroque city close to Lecce (Apulia), in South of Italy. Later on, his own artistic attitudes drew him to important institutes in Valenza and Milan.
The details take into account both innovation and awareness of the tradition of goldsmith's art, the attention is focused on the design as well as on the choice of gemstones, selected according to competences acquired at the Italian Gemological Institute I.G.I, the most relevant institute in the field. Federico Primiceri has rapidly gained extraordinary importance on the Italian and international scene of luxury accessories. From the 2005 national congress on gems in Bari, when the designer gathered success and support from professionals and critics, to the first appearances on the Haute Couture catwalks. Federico Primiceri collections land in Rome as a part of the prestigious display of ALTAROMALTAMODA, where the designer makes his debut with a line of “haute joaillerie” and marks a breakthrough with Alchimia delle Forme.
The desire of narrating his own history of passion for eternal jewelry continues in 2008 at Turkey's renowned Istanbul Jewelry Show. The next stop of the artist's international path is London, as a guest of the Influence Club showcase at the Menier Chocolate Factory art gallery. Such an international perspective enriches Federico Primiceri's artistic vein, and his ability to invent and create timeless masterpieces with no boundaries catches the attention of Russia: he plays a major role during the Moscow fashion shows in September 2008 in the prestigious Le Royal Meridien National. Since 2008, Federico Primiceri's high jewellery collections are introduced during exclusive events in important European cities.  In London, in order to present his fine jewelry collections at Bond Street's Sketch, one of the most conceptual clubs of the city.
After Rome, Moscow, Istanbul and London, the exclusiveness of Federico Primiceri's accessories reaches Paris, where the brand makes its first appearance during Designer Showcase 2009, an event organized by New York's National Jewelry Institute during Paris fashion week. The vernissage is honored by the presence of Suzy Menkes, Fashion Editor from the International Herald Tribune. After Federico Primiceri is in demand as designer to represent the new Italian excellence in high jewellery at Flavours of Mediterraneo in Saint Petersburg (Russia), at Palazzo Corsini’s Gran Gala for Florence White Night in Florence and at Russian Fashion Week in Milan.
2012, the allure of Italian designer’s artworks lands at the luxury Island of Cavallo in Corsica, celebrating an exclusive event for the arrival of high jewellery collections by Federico Primiceri in the Boutique of the famous Hôtel & Spa des Pechêurs and his return to Paris during the fashion week, with the presentation of his new haute joaillerie to buyers and international press for Vendôme Luxury event, at Hotel Park Hyatt Paris, Place Vendôme area.
Since 2013, the designer artworks are present in LUISAVIAROMA, the most exclusive and important boutique in Italy and well-known around the world, where there is an exclusive selection of Federico Primiceri high jewellery. 

2014 was focus on the opening of the first Federico Primiceri monobrand fine jewellery concept store and exclusive luxury gallery-showroom in the charming heart of the Baroque city of Lecce in Puglia. After, on May 2014, Federico Primiceri is sought-after for his talent and his fine jewellery works in Amman, capital city of Jordan, where he is invited as the most important talent to represent the new Italian excellence in the fine jewellery world. He is the special guest designer teaching at jewelry design course organized in Jordan University, thanks to partnership between Jordanian company La Panthera Establishment and Harim | Euro Mediterranea Accademy from Sicily, Italy.

The artistic work of Federico Primiceri has been featured on the pages of the national and international fashion magazines, such as Vogue, Vogue Accessory, Vogue Gioiello, Financial Times' How to Spend It, Tatler, ELLE, Rolling Stone, GLAMOUR, VO+ VIORO Magazine, Vanity Fair, Sposabella, DOVE, Lusso, Book Haute Couture, Collezioni Haute Couture, Collezioni Sposa Haute Couture, L'Orafo Italiano, RFJ Magazine and Deluxe to name but a few. At the same time, his name appears in official website of Vogue Italia, Vogue US, L'Uomo Vogue, Cosmopolitan, ELLE, Grazia, Io Donna and more.